In the dynamic and competitive world of marketing, success hinges on a marketer’s ability to identify the right customer for a product or service. With countless options available to consumers, it’s essential to understand that every product is not for everyone. In this blog post, we will explore the significance of identifying the right customer …
Marketing is all about capturing people’s attention and interest, and one way to do that is by incorporating a surprise element into your strategy. Surprises are memorable, exciting, and can leave a lasting impression on your audience. But what exactly is the surprise element and why surprise always works in marketing? First, let’s define …
Creating scarcity in the market can be a tricky business. Some people think it’s all about artificial demand, while others think it’s all about limiting supply. But the truth is that creating scarcity can be both an art and a science. So how do you make sure that your product stands out in the marketplace? …
Would you believe me if I told you that out of 100 new product ideas, only about 5 will actually succeed? And of those 5, only 1 will become a breakout hit. Scary, right? The odds are definitely not in your favour when it comes to launching a new product. But there’s one way to …
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